Vérité

Every day, billions of Google searches are performed globally. For most, it’s a simple act — a quick way to find answers, research, or validate something. But for individuals and businesses, what shows up on the first page of Google can make or break a reputation. While we often view Google as an unbiased gateway to information, search results can carry hidden costs — especially when negative content is involved.

Google is the new first impression. Before hiring a professional, closing a deal, or choosing a service, people Google you or your business. If the first page is filled with negative reviews, outdated articles, complaints, or defamatory blog posts, it influences perception immediately — even if the content is inaccurate, taken out of context, or no longer relevant.

The Real-World Consequences

Negative results can deter potential clients, investors, or partners. Studies show that over 90% of users never go beyond the first page of Google, and most will trust what they see at face value.

Professionals with even a single unfavorable result — like an old legal dispute or misquoted article — may face reduced job offers, loss of clients, or broken trust.

Public shaming, cyberbullying, or false accusations online can cause mental and emotional strain, not to mention long-term damage to credibility.